Economic effect of toy companies The Japanese toy market is huge, and the sale of the whole year approaches 10 billion US dollars, only inferior to US (approximately amounts to 30 billion US dollars). In the middle of 1950s, there were three big toy enterprises in Japan: Bandai, Tomy and Takara (Tomy and Takara were joint in March, 2006, and leaped into the biggest Japanese toy production enterprise). According to the Japanese Economics Institute which issued Japanese Toy Industry White paper in 2006 Version, the total export of Japanese toy in 2005 was 564 billion . The toy dose not merely belong to children. According to the Japanese Toy association’s statistics, the adult toys occupied about 65% among the 900 billion Japanese yen toy market in 2004. In 1950, Bandai was governed to invest 1 million Japanese yen in Tokyo Taitung area to establish toy sale company.

The well known PRICESS MONONOKE and SPIRITED away are some examples of the very high quality of anime (animated movies). The studio’s work was praised for their originality, dazzling animation and epic storytelling. They gradually beat all kinds of movies in box office revenues in Japan and received many awards. Needless to say, their films had not only been respected and loved by all Japanese, anime fans and film lovers, but also been loved by people from all over the world.

KIKI’S DELIVERY SEWICE was directed by Hayao Miyazaki in 1989, the first with great box office of Ghibli. It also attracted the largest group of audience of the year in Japan. Hayao Miyazaki’s 1997 PRICESS MONONOKE got $150 million at the Japanese box office (the top-grossing of Japanese film was usually $30 million), following up a whole string of masterpieces. His 2001 movie, SPIRITED away (Sen to Chihiro not Kamikakushi) is the best of the current crop of animated features. The movie set up a new box office record for the Japanese production. It was the first movie which earned $200 million at the worldwide box office before opening in the United States.

Every year, Japan’s National Tax Agency would announce the high taxpayers list of the last year. Cartoonists are classified as “other” category. In the list of 2005, the NO.2, Rumiko Takahashi ( 14,271 yen), the NO.5, Gosho Aoyama ( 13, 831 yen), the NO.9, Masashi Kishimoto (11,269 yen) were cartoonists. Cartoon magazine and pamphlet have occupied 45% of total magazines and books. The entire cartoon market has more than 100 styles of magazines. They are cartoon weekly, the monthly publication, the quarterly publication, and according to the baby, the youth, the young girl, the middle age and so on, the market is subdivided. The content includes science fiction, the exploration, politics, economics, anecdote, love, sport, history, science, religion, humorous joke as well as literary novel, report documentary literature and so on. Japan’s cartoon market is full of fierce competition. At present, the leading positions in this market are three big youths cartoons weekly -Youth Magazine, Youth Sunday and Youth Jumps.

These three magazines were set up at the middle of 20th century, and it subdued all the readers by researching the market, drawing close to reader‘s demand and fancy. The Japanese cartoon industry has maintained 30 years high growth: Youth Jumps even had miraculous record, 6.53 million volumes were sold in a single week at the beginning of 1990, and the other two magazines also had a record of about 5 million volumes. Each volume of magazine contains the tax of 10 Japanese yen, the three magazines’ business tax in each week will amount to over 1 billion Japanese yen.

The Japanese toy market is huge, and the sale of the whole year approaches 10 billion US dollars, only inferior to US (approximately amounts to 30 billion US dollars). In the middle of 1950s, there were three big toy enterprises in Japan: Bandai, Tomy and Takara (Tomy and Takara were joint in March, 2006, and leaped into the biggest Japanese toy production enterprise). wow gold.


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